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Apple Comes Up With Major Privacy Changes To Tackle Facebook

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Apple Comes Up With Major Privacy Changes To Tackle Facebook

Apple has decided to take Facebook head-on. Facebook and Apple have always been at two different ends of the spectrum. The smartphone giant is famous for its security. On the other hand, Facebook has a black mark for invading the privacy of users. The two major giants have been at loggerheads for years now. However, Apple has decided to take the battle ahead. For years now, Facebook has kept a track of the activity of its users on the internet. Moreover, their justification is that they use the information to show more personalized ads to its users. Apple has a strict stance when it comes to the safety of its users. In a move to further solidify their reputation, Apple will now let the users know of such tracking. Users can then decide if they want companies like Facebook to track their activity. Apple CEO Tim Cook recently took a jibe at Facebook for their privacy policies. Moreover, he said, “If a business is built on misleading users, on data exploitation, on choices that are no choices at all, it does not deserve our praise. It deserves reform.” Facebook is asking iPhone and iPad users to allow the tracking of their online activity for personalized advertisements.

Facebook Criticizes Apple For Its Privacy Changes

Social media frontrunner, Facebook is arguing that Apple’s move will harm many small and medium businesses. Moreover, these businesses use Facebook ad services to fetch new customers and it has helped many businesses. However, all this has been taking place at the cost of the user’s privacy. Facebook criticized Apple for knowingly hurting many businesses. Furthermore, they released a statement that said, “We’re standing up to Apple for small businesses everywhere. At Facebook, small business is at the core of Our business. More than 10 million businesses use our advertising tools each month to find new customers, hire employees and engage with their communities. Many in the small business community have shared concerns about Apple’s forced software update, which will limit businesses’ ability to run personalized ads and reach their customers effectively.” Hence, Apple is not only facing heat from Facebook but also from small and medium businesses as well.

Facebook Stands Up For Small Businesses Against Apple

Facebook has decided to voice the concerns of small businesses in front of Apple. It also revealed certain studies that showed increased use of Facebook ads during the pandemic. The social media giant further said in their statement, “Forty-four percent of small to medium businesses started or increased their usage of personalized ads on social media during the pandemic, according to a new Deloitte study. Without personalized ads, Facebook data shows that the average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend. While limiting how personalized ads can be used does impact larger companies like us, these changes will be devastating to small businesses, adding to the many challenges they face right now. Small businesses deserve to be heard. We hear your concerns, and we stand with you.” The new privacy policies will surely lead to a decline in the tracking of activity in iOS users. Furthermore, it will make it difficult for marketers and app developers to place relevant ads before the consumers.

Mobile Ad Companies Come Together To Prepare For Apple Privacy Changes

It looks like Apple is hell-bent on its new privacy policy and so the smart way would be to adapt to it. As a step towards adaptation, six prominent mobile advertising companies have decided to join hands. The six companies will form a partnership to help marketers and app developers with the policy changes. The alliance will help marketers in understanding how the privacy policy of Apple will affect advertising in iOS devices. Moreover, the partnership will also give tips that will assist developers and marketers in placing their ads before relevant users. The ultimate aim is to keep the effectiveness of the ads similar to what it was before the privacy changes. The companies that have formed the alliance for this purpose include Fyber, Chartboost, Singular, InMobi, and Vungle. These are the major companies that are an expert in the area of mobile advertising.

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