B2B social management platform Oktopost raises $20M growth round with Expedition – TechCrunch

The pandemic that drives people online has exploded the use of social media for obvious reasons. And so the opportunity to reach the audience and push messaging. While the use of brand-oriented platforms such as Sprinkler, Sprout Social and Hootsuite is clearly increasing, so is traffic to Oktopost, a B2B-oriented proposal.

Founded in 2013, Oktopost has registered only $ 800,000 in early-stage funding and has been profitable and profitable ever since. Today, it changes with a growth funding round of $ 20 million in minority investments from London-based growth equity firm Expedition Growth Capital.

Oktopost features an enterprise-grade platform for B2B marketers to curate content and organize and manage corporate social media accounts, employee advocacy, and social selling campaigns. It can also handle social listening and analytics. It also boasts native integration with Adobe’s Marketo, Salesforce’s Pardot, and Hubspot. And CRM systems such as Salesforce and Microsoft Dynamics. Oktopost’s customers include Fujitsu, Mitsubishi Electric, Xerox, SWIFT, ACI Worldwide, ContentSquare, ChargeBee and SUSE.

The above features are much more important as social media users have increased their online interactions and companies have had to organize their actions as if social media had “eaten the world” in the last 16 months.

Oktopost says it will use this money to advance its product roadmap, boost customer success, accelerate marketing and sales, and seek strategic acquisitions. Increase the workforce by 50%.

Daniel Kushner, co-founder and CEO of Oktopost, said: “Our mission from day one was to establish the first B2B social media marketing platform with the ability to measure and quantify the value of social media in terms of lead generation, pipeline impact, customers. We believe Oktopost is very well suited to provide the functionality it needs as acquisition, and ultimately ROI … the silo between marketing and sales within a B2B company collapses and social sales become more prevalent. . “

Oliver Thomas, Managing Partner of Expedition Growth Capital, said: “There are many social media tools for B2C companies, but we didn’t see a platform tailored specifically for B2B travel until Oktopost. The ability to manage, track and analyze social activity is the sale of B2B. And more and more essential to marketing organizations. Daniel and Liad have built the best products on the market to meet this need. They are also building a great culture and we are traveling from here. I’m excited to be able to participate in. “

Talking to Kushner, I asked him how the pandemic had an impact on the business.

“The bananas are gone,” he said. “Our focus is 100% on B2B organizations. Our platform is divided into corporate social media—Twitter, LinkedIn corporate pages, etc. Second, employees are part of the corporate brand. It’s called Employee Advocacy Social, which employees share on their personal LinkedIn. Twitter accounts, social messages. “

He said this ecosystem, a platform that supports both corporate social and employee advocacy, means that it can prove the return on investment of its clients. The platform is designed to provide these types of metrics to show the real business impact of social and the actual impact it has on the business. And it’s not just the fluff metric you usually get socially. “

B2B social management platform Oktopost raises $20M growth round with Expedition – TechCrunch Source link B2B social management platform Oktopost raises $20M growth round with Expedition – TechCrunch

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