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    Twitter’s “Reactions” Feature may be Available Soon

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    Editor99 Desk
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    Twitter Logo
    Photo Credit: Pinterest

    Following the release of numerous new features earlier this year, Twitter is apparently preparing additional features for iOS users, including Reactions, Downvotes, and Sorted Replies.

    Twitter Reactions feature, which began testing a few months ago, is slated to arrive soon, according to reverse engineer Nima Owji, according to 9To5Mac.

    This feature is aimed to enable users the option to better demonstrate how conversations make them feel and to give users “a better understanding of how their Tweets are received” with four new reactions: “tears of joy,” “thinking face,” “clapping hands,” and “weeping face.”

    According to the reverse engineer, the microblogging site can already store data about the downvotes feature, which is yet another indication that this feature may be introduced sooner rather than later.

    The corporation also revised its downvote position, according to the report. There’s also a new tab that explains how downvotes operate.

    Following the iOS launch in September, the firm has now rolled out its in-app tipping option to all Android users over the age of 18.

    The “Tips” function, according to Twitter, is aimed towards users who want to get a little financial help from their followers via Cash App, PayPal, Venmo, and Patreon directly through the app.

    Apart from this, you can also read our other Entertainment, Net Worth, Tech, Game, and Sports related stories like Post Malone Net Worth, Bloodborne 2, Jalshamoviez, 123Mkv, MoviesFlix, Deltarune Chapter 2, Brent Rivera net worth, M4ufree, M4uhd, GC Invoker Utility, VIPLeague, Moviezwap, The Equalizer 3, Eddie Murphy net worth, Baki Season 4, Baki Season 5, Frozen 3, F95Zone, Milana Vayntrub net worth, Jim Carrey net worth, and Astrology related articles like crystals for protection.

    WhatsApp Allow to Use Emoji to Respond to Texts

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    Editor99 Desk
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    Whatsapp Emoji

    WhatsApp looks to be fine-tuning its rumoured Instagram-style message reply functionality. The feature has been seen before, and rumours about it have been circulating for months. Users can use emoticons to respond to specific messages in a discussion, which is presently accessible on WhatsApp‘s sister platforms Messenger and Instagram.

    Reactions to WhatsApp messages

    The message reactions feature, according to rumours, will be available in both solo and group chats. Users of WhatsApp, like those of Messenger and Instagram, will be able to answer with a variety of emoticons.

    The functionality could be introduced in future updates, according to WABetaInfo, albeit it is still in development and has not yet been released to Beta versions.

    For the time being, we believe that the reactions to a message will appear below the message and that clicking on it will open the reaction info tab, which will allow users to see who has reacted to the message.

    Tab for information on WhatsApp reactions

    The details tab, according to WABetaInfo, includes “All” as the first item, which lists all of the responses, and then other tabs are separated into individual emojis, revealing who has used which emoji to react – similar to Facebook‘s post likes and responses.

    As a result, it looks that WhatsApp users will be able to respond to messages using a variety of emoticons. A user will only be able to react to a message once, according to the WhatsApp features tipper, and will have six alternatives to choose from.

    While the feature has been seen in development for WhatsApp, there is also speculation that the platform is developing an Android version.

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    Twitter will Let You Shop While Watching a Livestream

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    Editor99 Desk
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    Twitter Livestream

    Twitter is taking shopping seriously.

    The company debuted a trial version of an in-app shopping module in June. Users will now be able to shop while viewing a Livestream.

    Live Shopping is a function that allows you to check out and buy things while watching a Livestream. It allows you to toggle between the shopping tab and the Livestream, and you may watch the stream while making a purchase on the third-party merchant’s website.

    The new feature is being tested in partnership with Walmart. On Nov. 28, at 7 p.m. ET, the inaugural Live Shopping webcast will go live, starring Jason Derulo, who will host a 30-minute presentation highlighting a variety of products that fans will be able to purchase right then and there.

    Twitter also announced that its Shop Module would be expanded to more merchants in the United States “in the coming weeks.” Finally, the business is introducing the Twitter Shopping Manager, which will give merchants more control over how their products are displayed on Twitter.

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    WhatsApp will Disturb You with These Notifications

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    Editor99 Desk
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    Whatsapp Notification

    Because WhatsApp is rumoured to be working on a new type of notification, it may become even more inconvenient for some users. So, what is the plan? If someone replies to one of your messages, you will be notified. Fortunately, you’ll have the choice to turn it off.

    The much-anticipated message reaction capability appears to be getting pace, as WhatsApp is now rumoured to be working on a reaction notifications’ feature. WABetaInfo observed the latest WhatsApp beta for Android v2.21.24.8 update, noting that the notification functionality first surfaced on the iOS beta.

    Users can manage “reaction notifications,” according to a graphic provided by the platform, which means they can choose whether or not they want alerts when someone “reacts to their message.” The anticipated message reaction’ feature of Meta (formerly Facebook)-owned WhatsApp will effectively allow users to react to messages using emoticons such as the heart or thumbs up that are already available on its sibling platforms like Instagram and Facebook.

    The option to manage “response notification” will most likely be located in the main Settings menu, but it’s unclear whether users will get the same tool for individual or group chats. Although the change may not appear to be significant, having more options for reducing screen time is always useful. WhatsApp users will be allowed to respond to messages with any emoji, according to the same publication.

    Similarly, messages can have an “infinite number of reactions,” but if there are more than 999, “999+” will appear. The process of sending a reaction might also be end-to-end encrypted, making it difficult for an outsider to read chat reactions, according to the magazine. The availability of message reactions and reaction notifications is yet unknown, and the company has yet to make a public announcement about the development.

    Meanwhile, WhatsApp is rumoured to be working on a number of new features, including HD features that will allow users to transmit and receive images and videos without compressing their quality. Voice Recording may soon be able to be paused and resumed on the platform. According to rumours, WhatsApp is working on a new feature that would allow users to hide their most recent location from specific people. It’s feasible that a similar option for displaying profile photos may be included.

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    Instagram’s Video Selfie Verification System Bypassed by Barbie Doll

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    Editor99 Desk
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    Instagram Selfi Verification

    Instagram has launched a new feature called ‘Video Selfie Verification System’ to help users identify bogus accounts.

    However, this new function is ineffective because a toy may simply trick it. Instagram couldn’t detect the barbie doll as phony during scanning, according to a video that has gone viral.

    Alexander Chaldkidis, a Youtuber, posted a video showing how he fooled Instagram’s video selfie verification mechanism by utilizing a Barbie doll.

    To everyone’s surprise, he completed the process without any problems or hiccups.

    Another film was made with a Ken doll, and this one, curiously enough, was also successful.

    It’s worth noting that the Instagram verification algorithm was unable to determine gender.

    This security feature was introduced to allow new users to authenticate their identity by taking a quick selfie video. The AI system should be able to determine whether or not a genuine human is engaged.

    Surprisingly, Instagram has not been able to complete the task because the system is useless.

    This isn’t the first time, however, that Instagram’s selfie verification mechanism has had issues. It was launched last year and then shut down owing to a slew of problems and complaints.

    Instagram appears to require some additional time in order to make its AI system a complete success.

    Instagram has been silent on the matter, and it will be interesting to see how it handles this embarrassing position.

    However, it’s possible that Instagram will release updates to improve the system or remove it entirely until it improves.

    In the past, phones had a similar problem with their facial recognition feature being ineffective.

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    Facebook will No Longer Target Ads on Religion, Politics, Ethnicity

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    Editor99 Desk
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    Facebook Target Ads

    Meta, Facebook’s newly formed parent company, has declared that advertisers would no longer be able to target users based on how interested its algorithms believe they will be in “sensitive” themes including race, religion, politics, ethnicity, sexual orientation, and others.

    The social media behemoth, along with Google’s parent company Alphabet, is one of the internet’s two most powerful advertisers. Advertising accounted for about 90% of the company’s $86 billion in sales last year.

    Both Facebook and Google take pleasure in providing “very effective” tailored advertising. They accomplish this by mining a staggering amount of user data from across the web and creating advertising profiles of individual users based on their interests, locations, sexual orientations, and other factors.
    Advertisers can then target a specific demographic that they believe is most likely to acquire their goods or services.

    However, in recent years, these targeted advertisements have become more commonly used to disseminate political messaging and disinformation campaigns.

    In the United States, Myanmar, India, and a number of other countries, Facebook has been blamed for encouraging riots.

    “We’ve heard concerns from experts that targeting choices like these might be used in ways that harm people in underrepresented groups,” said Graham Mudd, a Meta executive, in a business blog post yesterday.

    In recent months, Facebook, which recently rebranded as Meta, has been subjected to unprecedented regulatory scrutiny. Frances Haugen, a former employee who turned whistle-blower, leaked confidential corporate records to the public, resulting in some shocking revelations regarding the organization’s practises.

    These documents, dubbed the “Facebook Files,” revealed that Facebook’s own internal research team warned that its social platform Instagram was harmful to adolescent girls, but the firm chose to do nothing to safeguard revenues.

    In front of many congressional committee hearings in the United States, Europe, and the United Kingdom, Haugen has accused the firm of prioritising profits before social health and of suffocating progress.

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    How to Record Voice Notes and Voice Prompts On Hinge? [Step-by-Step Guide]

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    Editor99 Desk
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    Hinge App

    Hearing someone’s voice can mean the difference between feeling the shivers and establishing a new crush. I prefer optimism, so I wish you well in your pursuit of the latter. However, you’ll need to understand how the new Hinge voice notes and speech prompts operate first.

    If you’re not sure where to start, here’s a quick rundown of how to get things started so you can show off your dulcet tones and land a hot date.

    Before you begin, make sure you have the most recent Hinge update installed; otherwise, you won’t be able to use this new function.

    How do you use voice prompts?

    Select Edit Profile from the Settings menu. A new ‘Voice Prompt’ component has been added. To begin, click ‘Select a prompt.’

    Tap the microphone icon to begin recording for up to 30 seconds once you’ve chosen a voice prompt.

    When you’re finished, press the stop button. You can listen to it before it goes online, so don’t worry. Simply press the play button to begin.

    If you’re satisfied, click “done,” and your voice prompt will be saved to your profile. It’ll happen. It’ll appear beneath your profile’s initial photo.

    How do you use voice notes?

    Are you enamoured with the sound of your own voice? In your interactions with matches, you may now send voice notes.

    • Users can start recording a message with a match by tapping the Voice Note icon next to the ‘Send a message’ box.
    • To come to a halt, use the ‘Stop’ button. After you’ve pressed the stop button, you can listen to your voice note before sending it.
    • If you’re not satisfied with your voice note, you can delete it and redo it before sending it.
    • You can use the ‘up arrow’ symbol to transmit your voice note.

    Remember that you can only send voice notes to persons with whom you’ve matched. They can, however, last up to five minutes, giving you plenty of time to tell a great anecdote. Don’t be a creep, we’ve said it before, and we’ll say it again: don’t be a creep.

    Apart from this, you can also read our other Entertainment, Tech, and Sports related stories like M4ufree, M4uhd, GC Invoker Utility, VIPLeague, Moviezwap, The Equalizer 3, Eddie Murphy net worth, Baki Season 5, Frozen 3, Milana Vayntrub net worth, and Astrology related articles like crystals for protection.

    Brent Rivera Net Worth, Bio, Career, and Wiki [Latest Update Nov 2023]

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    Editor99 Desk
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    Brent Rivera
    Photo Credit: https://otakukart.com

    Brent Rivera net worth is approximately $11.17 million as of 2023. Rivera, who was born on January 9, 1998, is a social media celebrity who is a member of the YouTube co-channel “Awesomeness TV.” This article contains information about Brent Rivera net worth, age, Addison’s radius, height, TikTok, wiki, biography, and recent news.

    Brent Rivera Biography

    Brent Rivera is a YouTuber that specializes in topical and comedic content. He is a California native with Mexican ancestors on his mother’s side. The 21-year-old YouTube sensation began his channel at the age of 11 with the purpose of entertaining people with his comedy, and he has succeeded: he now has 5.1 million members.

    He’s also been on a number of TV programs, like Alexander IRL and Easy as a Feather, to name a few. Because he was always trending, and his adaptability allowed him to appeal to others, he was able to obtain a large number of subscribers. “I’ve Never Had to Do with Little Sister and Cousin!” is one of his most successful videos, with over 10 million views.

    Brent’s popularity grew suddenly, as befitting a loser YouTuber. However, it all began in 2014, when he began posting odd prank videos on Vine and decided he wanted to entertain people. More than 8 million people have watched his pranks. He’s turned his passion into a full-time profession since then, posting images practically every day to keep his following happy. After two film parts, he realized that he wanted to pursue acting as a career. We look at Brent Rivera net worth because of his achievements.

    Full Name

    Brent Rivera

    Date Of Birth

    January 9, 1998

    Age

    25 years old

    Nick Name

    Brent

    Family Name

    Rivera

    Birth Place

    Huntington Beach, California

    Current Residence

    California

    Gender

    Male

    Profession

    YouTuber

    Famous As

    YouTuber, Tiktoker

    Nationality

    American

    Ethnicity

    Latino

    Religion

    Christian

    Zodiac Sign

    Capricorn

    Awards

    Under Research

    Height and age

    Brent Rivera is a 25-year-old actor. He stands 5’7′′ tall and weighs 74 kilograms. People admire his good looks and sophisticated demeanor. Female fans outnumber male fans by a large margin. Unfortunately, nothing is known regarding the vital signs of the body.

    He is still young, and his charisma and charm are ideal for him. Dark brown hair and brown eyes, which are the major characters, round out his appearance.

    Height in Feet

    5′ 11″

    Height in Meter

    1.8 m

    Weight in Kg

    65 kg

    Weight in Lbs

    150 lbs

    Measurement

    Unknown

    Hair Color

    Black

    Eye Color

    Brown

    US Shoe Size

    12

    Brent Rivera’s educational background

    Brent Rivera grew up in California, where he spent his early years with his family. His boyhood was very normal, and he was able to meet most of his needs with relative ease. Because he had so much independence in his family, it was simple for him to pursue a career as a social media personality.

    He may or may not have received a good education; there is no way to know for sure. Rivera’s fans are enthralled by his videos and want to know everything there is to know about him, including his net worth. His family is shrouded in mystery. However, he has always stated that his father is an important part of his life, and he has never failed to congratulate him on many occasions, as well as making jokes about him in his videos.

    Laura Marie Paternoster, his mother, isn’t well-known on social media, but she appears in a number of his YouTube videos. He has Mexican ancestors on his mother’s side. They have a close bond, as evidenced by the films in which she goes out of her way to tell her mother how grateful she is for her assistance and that she is the best person she knows on the earth.

    He has a younger sister and two elder brothers, Blake Rivera and Bryce Rivera, about whom little is known. Meanwhile, Blake Rivera is uninterested in social media and graduated from Long Beach State University, whilst his brother Bryce is an Instagram celebrity who also makes Vine short films.

    Brent Rivera Net WorthBrent Rivera’s Professional Life

    Brent Rivera has always been confident in his ability to succeed since he has worked hard since he was a child. Brent began his YouTube career in 2009, and he hasn’t looked back since. Brent Rivera net worth is estimated to be around $11.17 million as of 2023, according to several entertainment-related websites.

    Using the Vine app, he became popular in 2013. His supporters adored his abilities and likability. Rivera possessed the X-factor, and as a result, he became one of the most well-known Veneers in the world, with a net worth of $11.17 million.

    The gorgeous man has over 8 million Vine followers, which is an incredible achievement. According to Celebrity Net Worth, Brent Rivera net worth is about $4 million.

    Readers may think he’s a gorgeous and vibrant man, but his strong suit is social work. His participation in a Michelin fire safety awareness campaign is particularly noteworthy. Brent was named best-dressed model at the 2015 MTV Awards. He has a lot of work ahead of him, and readers will be keeping a careful eye on what happens. As a result, Brent Rivera net worth has increased to $11.17 million.

    Brent Rivera Net Worth in 2023

    Brent Rivera net worth as of 2023 has been steadily expanding as a result of his excellent profession. Brent Rivera net worth is mostly based on the popularity of his social media material, despite the fact that he receives money through performing. His annual compensation is expected to be in the $1 million range.

    Although Brent Rivera net worth has not been revealed, networthspot.com has calculated a figure of $11.17 million based on the information available.

    However, our calculation is based on a single source of income. But Celebrity Net Worth reports that Brent Rivera net worth is estimated at $4 million. Brent Rivera may be worth more than $23 million with these potential income streams. Like any other celebrity, the young man makes a respectable living through social media and sponsored content publishing.

    Brent Rivera Salary

    Brent Rivera has a yearly salary of $4.11 million. You might be interested in learning how much Brent Rivera makes.

    Brent Rivera’s YouTube channel receives 68.46 million views each month on average, with 2.28 million views per day. For every thousand views of a video, monetized YouTube channels earn money by displaying advertisements. YouTube channels that are monetized can earn anything from $3 to $7 per thousand views. According to this information, Brent Rivera’s YouTube channel earns $273.84k in monthly ad revenue and $4.11 million per year.

    Some YouTube channels make more than $7 per 1,000 views. Brent Rivera might earn roughly $7.39 million per year if he’s lucky. Brent Rivera is likely to have several sources of income. Influencers can earn money by promoting their own products, signing sponsorship arrangements, or earning affiliate commissions.

    Brent Rivera’s Girlfriend

    Lexi Rivera, Brent’s sister, gained attention at first for being Brent’s sister, but others soon became interested in her gymnastic abilities and green eyes. She was linked to skateboarder Ben Azeelart at the age of 18 and acknowledged having a crush on him.

    People, including Brent, are naturally intrigued by her love relationships since she is a social media celebrity. He is currently single, but he did have a relationship with another YouTuber, Eva Gutowski, in the past, but it did not last long, and he has been alone since. Brent Rivera net worth is primarily derived from his YouTube channel.

    Revealing Our Relationship and Revealing Our Relationship 2 are his two videos. Eva and Brent stated in the first video that they were drawn to each other but had never kissed. They appeared to be so close in the videos that they assured their admirers they weren’t together.

    Brent Rivera Net Worth (1)

    Use of social media

    • Instagram has 18.1 million users.
    • Twitter has 2.2 million users.
    • 7 million subscribers on YouTube.

    Frequently Asked Questions (FAQs) on Brent Rivera

    What is Brent Rivera’s address?

    Brent Rivera is a resident of Huntington Beach, California, United States of America.

    Why did he start his YouTube channel, and when did he start it?

    Brent began his career in 2009 on YouTube and in 2013 on Vine. Because he has wanted to act and perform since he was 11 years old.

    What are his most popular YouTube videos?

    Two renditions of “If We Talked Like We Text” featuring LaurDIY and Eva Gutowski are among his most popular videos.

    What did you think of your first videos?

    Comedy routines, intros, and challenges are among his earliest videos.

    What is Brent Rivera net worth in 2021? 

    His (Brent Rivera net worth) is about $11.17 million as of November 2021.

    What businesses has he joined?

    He’s joined Fullscreen Network, an organization that connects content creators with marketers. He’s also done commercials for Coca-Cola and other businesses.

    What other celebs is he familiar with?

    On social media, he is friends with Cameron Dallas, Nash Grier, Lilly Singh, and a slew of other celebs.

    Apart from this, you can also read our other Entertainment, Tech, and Sports related stories like M4uhd, GC Invoker Utility, VIPLeague, Moviezwap, The Equalizer 3, Eddie Murphy net worth, Baki Season 5, Frozen 3, Milana Vayntrub net worth, and Astrology related articles like crystals for protection.

    Facebook is Shutting down its Face Recognition Tagging Program

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    Editor99 Desk
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    Facebook Face Recognition Tagging Program
    Photo Credit: Theverge.com

    Following a lengthy privacy dispute, Meta (previously known as Facebook) is removing Facebook’s Face Recognition feature. The adjustment will be implemented in the next weeks, according to Meta. The corporation will stop using facial recognition algorithms to tag people in photos and videos, and it will erase the facial recognition templates it uses for identification as part of the deal.

    The shift is part of a “company-wide move to limit the usage of facial recognition in our products,” according to Meta artificial intelligence VP Jerome Pesenti. Following a lawsuit accusing Facebook’s tagging technology of breaking Illinois’ biometric privacy legislation, a $650 million settlement was reached in February. In 2019, Facebook confined facial recognition to an opt-in feature.

    In a blog post, Pesenti adds, “We still see facial recognition technology as a powerful tool,” highlighting possibilities such as face-based identity verification. “However, the numerous cases in which face recognition might be beneficial must be balanced against growing worries regarding the usage of this technology in general.” Pesenti points out that regulators have yet to agree on a comprehensive face recognition privacy policy. “Given the current state of ambiguity, we feel it is prudent to limit the usage of facial recognition to a limited set of scenarios.”

    According to Pesenti, over a billion facial recognition profiles will be erased as part of the planned shift, which would affect more than one-third of Facebook’s daily active users. Facebook’s automated alt-text system for blind users will no longer name persons while evaluating and summarizing material, nor will it suggest people tag in photographs or automatically inform users when they appear in photos and videos submitted by others as a result of the change.

    Independent firms like Clearview AI, which created massive image libraries by stealing photos from social networks, including Facebook, will continue to use facial recognition algorithms trained with that data despite Facebook’s decision. For face recognition-powered monitoring, US law enforcement agencies (along with other government divisions) collaborate with Clearview AI and other companies. To limit the technology’s use more generally, state or national privacy legislation would be required.

    Meta is seeking to boost user confidence in its privacy measures by turning down a feature it’s been using for years as it prepares to bring out potentially privacy-invading virtual and augmented reality technology. Earlier this year, the business announced a pair of camera-equipped smart glasses in collaboration with Ray-Ban, and it’s progressively rolling out 3D virtual worlds on its Meta VR headset platform. All of these efforts will require user and regulatory trust, and abandoning Facebook auto-tagging — especially following a court challenge to the program — is a simple way to build that trust.

    Metaverse: All You Need to Know about Meta’s Vision and Mission

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    Editor99 Desk
    -
    Metaverse
    Photo Credit: Facebook

    Mark Zuckerberg, the CEO of Facebook, is banking his company’s future on the metaverse.
    “I believe that the metaverse is the next chapter for the internet,” he stated at Facebook’s annual Connect conference on Thursday, when he also announced that the company’s name had been changed to Meta to reflect its devotion to all things metaverse. “It’s also the next chapter in our company’s history.”

    You’re not alone if you have no idea what the term “metaverse” implies. Until now, it was largely a word used by futurists to define the next step in computing and the web after the introduction of personal computers and smartphones.

    Here’s everything you need to know.

    What is the metaverse?

    The metaverse doesn’t exist yet, at least not in its current form. As of right now, there isn’t anything that could be considered a metaverse. The story of how telecoms pioneer Craig McCaw first heard about the internet may be a valuable metaphor for understanding its maturity — with a hat-tip to technology analyst Benedict Evans for the reference.

    Apple CEO Steve Jobs is said to have spoken on the implications of a worldwide distributed network of networked computers on communications, business, and information. “Let’s purchase that!” McCaw exclaimed once Jobs concluded.

    You can’t invest in the internet, and you can’t recognize the metaverse as a distinct product, technology, or service either. What might be a better question is: what could the metaverse become?

    What is Facebook’s vision of the metaverse?

    The metaverse, according to Zuckerberg, is the next step in social networking, moving beyond static user profiles that only allow individuals to submit comments and photographs. People would need to wear virtual reality headsets or augmented reality glasses to get there, which superimpose the digital environment onto the real world. Cutting-edge projection technologies might also be used to transmit lifelike holograms into the actual world.

    “When you play a game with your pals, you’ll feel like you’re right there in a separate world with them, not simply on your computer alone,” Zuckerberg added. “And when you’re in a metaverse meeting, it’ll seem like you’re in the same room as each other, making eye contact and sharing a feeling of space, rather than staring at a grid of faces on a screen.”

    Architects would be able to use their real workplaces to display digital building ideas. Friends would be able to attend concerts via the metaverse without needing to physically attend the event.

    People may employ a variety of digital avatars to represent themselves, including a more serious one for business, a more laid-back and comical one for hanging out with friends, and a fantastical one like a robot for gaming.

    People would be able to buy and sell goods and services using new economic systems based on cryptocurrencies and digital collectibles known as NFTs.

    According to Zuckerberg, the metaverse will transform how people interact with smartphones and AR glasses. People would be able to “say a few words or even just make things happen by thinking about them” using hand gestures.

    Is the metaverse just a Facebook project?

    No. Microsoft and chipmaker Nvidia are two more corporations that are promoting the metaverse.

    “We believe that many firms will construct virtual worlds and environments in the metaverse, just as there have been many companies doing things on the Web,” said Richard Kerris, vice president of Nvidia’s Omniverse platform. “It’s critical to be open and expandable so you can teleport to multiple worlds, whether they’re created by one firm or another, just as I do when I move from one web page to another.”

    Companies that make video games are also taking the lead. Epic Games, the maker of the famous video game Fortnite, has received $1 billion from investors to help fund its long-term metaverse aspirations. Another major player is game platform Roblox, which describes the metaverse as a place where “people can come together within millions of 3D experiences to study, work, play, create, and socialise.”

    Consumer brands are also attempting to capitalise on the trend. Gucci, an Italian fashion business, teamed up with Roblox in June to sell a line of digital-only accessories. Coca-Cola and Clinique both sold digital tokens that were marketed as a way into the metaverse.

    The metaverse’s characteristics and challenges

    Even though all of this explains the metaverse’s roots, it can’t predict exactly how it will appear. Indeed, the metaverse is still in its conceptual stages.

    Investor Matthew Ball, on the other hand, has identified seven key characteristics that may assist interested minds in imagining how it might take shape. These include its permanence (no evident ‘on’ or ‘off’ to access), synchronisation (existing in real-time), and interoperability, as well as the fact that it is inhabited by both personal and business content and experiences.

    Of course, there are concerns about what the metaverse will imply for privacy, whether it would be inclusive, and how to minimise potentially dangerous content and surroundings. Because the metaverse is still in its early stages of development, there is still time to design these attributes in.

    Many of the world’s major technological corporations are investing in the creation of the metaverse because it appears to be a promising concept. It is possible that if it is successful, it will change consumer and business behaviour.

    What happens if Meta succeeds?

    One problem with Meta’s attempt to be the sole firm supporting the metaverse is the significant role it would play in our lives if its vision of the future becomes a reality. In recent months, the firm has struggled with outages on its core apps, which have rendered big portions of the world unable to interact — and the ramifications of such an event in an all-pervasive VR reality like the metaverse might be enormous.

    “The metaverse is presented in such an idealistic and naive way,” adds Bucher. “It makes a lot of broad assumptions about how individuals spend their lives,” says one reviewer. I’m sure it wouldn’t be everyone’s cup of tea to have it in their living room.”

    “They aim to conquer yet another world,” Chander explains. “Now that they’ve conquered the physical world, they aim to dominate the virtual metaverse.”

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