In the United States, TikTok, a short video website, is apparently aiming to establish its own delivery service including cuisine from viral videos. According to News Media, the firm is preparing to launch TikTok Kitchen, a food delivery service that will take viral culinary videos to the next level.
According to the report, the social network is teaming up with Virtual Dining Concepts to turn meals from popular TikTok videos into genuine dishes that users can order. In 2022, TikTok Kitchen will open in around 300 sites across the United States. According to the company, it already has ambitions to serve over 1,000 places by the end of next year.
Customers will be able to order meals like baked feta pasta, a smash burger, corn ribs, and spaghetti chips that have gone famous on TikTok. It’s unclear whether these items will be permanent on the TikTok Kitchen menu or only accessible for a limited time, according to the article.
The creators will be given credit for these recipes, which will be “presented prominently throughout the relationship,” according to the newspaper. “Proceeds from TikTok Kitchen sales will be used to support the creators who inspired the menu item, as well as to encourage and assist other creators to express themselves on the platform, in keeping with TikTok’s objective to inspire creativity and offer joy to its users,” TikTok said.
TikTok Kitchen, according to the firm, is more about providing fans with delicacies that have gone popular on the internet than it is about TikTok attempting to become a restaurant.